PRINTCOMM Blog
The Secret About ‘Big Data’ Your Boss Wants You to Know
When I attended the Direct Marketing Association annual conference last fall, I could hardly turn a corner without seeing the words “Big Data” printed on something. The term “Big Data” has become THE buzzword in marketing in the last five years, but what does it really mean?
Three Lessons We’ve Learned from Our Clients
Being from Flint, Mich., where the auto industry dried up and the economic slowdown hit particularly hard, we are always looking for ways to keep our presses busy and find other ways to generate ongoing revenue from print. Some of the ways in which we have accomplished this over the years has been…
Help Them Help You: Getting Your Network to Market the Brand
When I speak to the heads of corporate franchise, dealer and agent networks, most of them have a common complaint: they spend a significant amount of time and money on marketing materials that are not being used or not producing the results they would expect.
The Evolution of Print: Let’s Get Personal
My first real involvement in the world of print began in 1975. Back then I loved to ski and the ski club advisor at the school, Tim Murphy, also happened to be the Graphic Communications teacher. He had an opening in his Level 1 class. I loved design and had no burning desire to take trigonometry, so I said “Sure.” Here I am 38 years later.