Direct Mail Archives | Page 2 of 13

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Nov 17, 2025 | Direct Mail, Marketing

As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

Nov 10, 2025 | Direct Mail

Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...

Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns

Nov 3, 2025 | Direct Mail

Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...

Tracking ROI on Direct Mail Campaigns: A Comprehensive Guide

May 27, 2025 | Marketing

In the realm of marketing, tracking the return on investment (ROI) for direct mail campaigns is crucial for understanding their effectiveness and ensuring that your marketing dollars are well spent. Precise measurement and analysis are key to optimizing your direct...

Finding the Perfect Balance: Crafting the Right Direct Mail Mix Between Acquisition and Retention

May 27, 2025 | Direct Mail

In today’s competitive market, striking the right balance between acquisition and retention is crucial for long-term success. Direct mail plays a significant role in both attracting new customers and nurturing existing ones. Achieving the optimal mix of these efforts...

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Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns

Tracking ROI on Direct Mail Campaigns: A Comprehensive Guide

Finding the Perfect Balance: Crafting the Right Direct Mail Mix Between Acquisition and Retention

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