Jun 23, 2020 | Direct Mail
Want to make your larger business seem local? A best-in-class example of how to do this comes from MB Financial, a financial institution serving the Chicago marketplace. It’s a formula that any multi-location company can follow to make its mailings more personalized...
May 25, 2020 | Direct Mail, Marketing
You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world in record time. That’s print and digital marketing—stronger, better, and more effective together than working alone. Why...
Apr 14, 2020 | Direct Mail, Marketing
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so...
Mar 5, 2020 | Direct Mail, Marketing
If you want to convince a hungry family to buy pizza instead of burgers, price and opportunity might be sufficient motivators to get them to switch. But if you sell higher end or more complex products, it often takes a different approach. Let’s say you are pediatric...
Feb 14, 2020 | Direct Mail
Whether you’ve been running direct mail campaigns for years or you’re just getting started, here are five things you should expect from your direct mail provider. 1. Lowest possible postage. Most direct mail houses help you get discounts on your mail, but not...
