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Short and Sweet – Direct Mail Copy That Captures Attention

Jul 12, 2021 | Direct Mail

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...

3 Ways Maps Can Boost Your Direct Mail Performance

Jun 3, 2021 | Direct Mail

Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...

Are Your Customers Coming or Going?

May 13, 2021 | Marketing

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...