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Why You Should Be Using Customer Segmentation Targeting

Jun 7, 2023 | Marketing

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

Using Data to Build Customer Relationships

Apr 23, 2023 | Marketing

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...

The Largest Limit to Your Business’ Growth

May 16, 2022 | Marketing, Solutions

As a business leader, when you strive to grow a business, contemplating the number of barriers can make growth feel unattainable. Scaling up requires us to consider all issues. Do we have enough employees? Can we keep up the needed service level? Do we have the proper...

Why Online Retailers Are Hitting Home Runs with Direct Mail

Aug 26, 2021 | Direct Mail

2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...

9 Direct Mail Statistics to Consider for Your Next Campaign

Mar 12, 2021 | Direct Mail

When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...