Why Direct Mail Speaks to Boomers

Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...

Top Trends in the New Movers Market

When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores. They eat at new restaurants. They need lawn and home security services, groceries, pet products, and home furnishings. No...

4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart targeting strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning...

Rethinking Your Target Audience

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...