Random Handwriting Fonts Can Boost Open Rates

In the world of direct mail, anything that can increase response or open rates matters. We know marketers like you are constantly seeking ways to stand out in a crowded mailbox. That’s why we’re excited to announce the addition of another MPS inserter to...

Why You Should Be Using Customer Segmentation Targeting

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

How Data Science Is Changing the Direct Mail Game

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...