Want more sales? Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing...
If Q1 feels like the best of times and Q4 feels like the worst of times for your marketing department, you need a marketing promotion schedule to spread your budget evenly over the year. Think about meal planning at your house. A weekly menu makes evenings less...
It has been a few weeks since DMA 2014 in San Diego. It’s always interesting talking to folks from every aspect of the direct marketing business. I feel like I learn something every time I go. I spent some time talking to old acquaintances about some innovative offers...
Let me make something plain, I love Panera. I love the tomato & feta soufflés and the asiago cheese bagels. I also love the way they publish calories next to everything so I can make informed decisions. Bill DeAngelis, our Director of Strategic Development, and I...
The old saying goes that only two things in life are guaranteed: death and taxes. In my humble opinion, I’d like to suggest a third: change. I make this statement in light of my own, very recent firsthand experience. I am excited to announce here in my first post for...
The Highest Performing Direct Mail Programs I Have Seen – Part 2 I probably should have started with this one last time but didn’t. The absolutely highest performer I have ever seen, from a response standpoint, was for a survey. Why? Because the client was giving away...
When you’ve been in the print industry as long we have, you hear a lot of crazy things. It seems like since the beginning of time, every new technology that surfaces is “the thing that will replace print.” Yet here we are in 2014, and print is still alive and kicking....
There are some people who go into a restaurant and know exactly what they want. In some cases, they are very familiar with the menu, they’ve visited the restaurant (or one like it) before, they have a favorite dish and they know what’s good and good for them. In other...
Someone recently asked me, “What are PURLs and why should I use them?” It’s a technology that has been around for a while, so I had falsely assumed that everyone knows what they are and what they do. Personal URLs are URLs with a person’s name or a unique code...
Even if you’ve never seen the movie, you are probably familiar with the famous scene in “Field of Dreams” where a voice whispers from the field, “If you build it, he will come.” It was a powerful scene and a powerful movie, but as the movie became part of our...
