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Are Your Customers Coming or Going?

May 13, 2021 | Marketing

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...

How to Keep Customers Engaged

Mar 9, 2021 | Marketing

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...