Did you know the average American household moves every five to seven years? With each move, these people will be establishing new buying behaviors and shopping at new stores in their vicinity. New movers represent a lucrative opportunity for brands to establish new...
When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...
Have you ever heard that it costs a lot less to get a customer to come back than it does to acquire them in the first place? It’s true! One of the biggest reasons you should focus on your customer retention strategy is because it has really high ROI. Secondly, it can...
When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over in the first place. Why not keep them or encourage them to...
