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How to Effectively Identify and Re-Engage Lapsed Customers

Oct 24, 2024 | Tips & Ideas

In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For businesses seeking to turn past buyers into active, loyal customers once again, a well-crafted strategy can make all the...

Upcoming USPS Promotions to Mitigate Increasing Postage Costs

Jun 18, 2024 | Direct Mail

As we look ahead to the second half of 2024, USPS is rolling out promotions aimed at helping businesses mitigate increasing postage costs while enhancing the effectiveness of direct mail campaigns. Here’s a breakdown of the key promotions you can take advantage of:...

Deciphering Direct Mail: EDDM vs Saturation vs High Density

May 1, 2024 | Direct Mail

Direct mail is a cornerstone of marketing strategies, offering a tangible connection with your audience. Yet, navigating the options requires thoughtful consideration. Let’s delve deeper into different methods to help you choose the perfect fit for your campaign...