May 10, 2022 | Direct Mail
As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised rates once per year starting January 1st. As of this year, first-class mail will see a postal increase twice a year....
Nov 3, 2021 | Company News
Kevin Naughton, owner of PrintComm Inc. (Flint, Michigan), shares why his company, a direct mail printer, has become an innovation leader in that space. Topics discussed include the company’s efforts to focus production, the benefits of automation, the continued...
Oct 12, 2021 | Direct Mail, Marketing
We have talked to multiple marketers who want to be able to reach more of their loyalty program members via direct mail. Email is their current primary tactic due to low outbound cost and emphasis is placed on each store gathering email addresses at sign-up both in...
Sep 14, 2021 | Direct Mail
We’re in unprecedented times as far as availability for paper. If you do decent volumes of direct mail, your provider has probably been talking to you about price increases related to paper and difficulty in obtaining paper. These are real issues related to...
Aug 26, 2021 | Direct Mail
2020 dramatically accelerated the pace of ecommerce. Many direct to consumer brands, who typically rely on digital marketing to build their audience and drive sales, incorporated more direct mail as part of their omni channel marketing strategy. One home service brand...
