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Before You Personalize Your Marketing, Do This!

Sep 12, 2019 | Direct Mail

Want to rock the results of your next marketing campaign? Define your segments and clean your data before you personalize! What do we mean by that? We mean understanding what your customers look like as demographic or psychographic groups before you send targeted...

How Strong Is Your Direct Mail Foundation?

Jul 24, 2019 | Direct Mail

Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you mailing to the right people? Are...