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Buyers are in the Driver’s Seat

Dec 22, 2020 | Marketing

In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can access product information, reviews, and comparison data 24 hours a day, 365 days a year, from the convenience of their...

Why Lifetime Customer Value Matters (A Lot)

Nov 16, 2020 | Marketing

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is...

How to Segment Your Data for Maximum Results

Jul 21, 2020 | Marketing

The key to direct marketing effectiveness is sending the right offer to the right person at the right time.  Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...

Three Data Points That Pack a Punch

Aug 27, 2019 | Direct Mail

Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1. Know Their House, Know Their Needs or Know if They are a “Fit”...

Lifetime Customer Value: The Real Measure of Success

Aug 13, 2019 | Marketing

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...