When creating any direct mail or email campaign, smart targeting strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning...
In today’s world of “information everywhere,” marketers are no longer in the driver’s seat. Buyers have the world at their fingertips, and they can access product information, reviews, and comparison data 24 hours a day, 365 days a year, from the convenience of their...
Cross-selling for most people means selling related products or services to their customers based on prior purchases. Sometimes the terms cross-selling and up-selling get used interchangeable, but there are some subtle differences. Cross-selling is trying to get...
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications: Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied...
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is...
