There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you top of mind, and amplifies results. Let’s look at five best practices from the field. 1. Just do it. New to multichannel...
Do you market to stereotypes? Do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on robust data? Too often, we do the former without realizing it. A great example comes from the self-care industry. According...
While every buyer is unique, there are certain principles about human behavior that marketers should know. Implementing these principles in their direct mail and digital marketing strategies has helped countless marketers sell more products. Ross Kimbarovsky, founder...
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence before restarting their direct mail...
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United...
