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Rethinking Your Target Audience

Mar 5, 2020 | Marketing

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...

What to Expect From a Best-in-Class Direct Mail Provider

Feb 14, 2020 | Direct Mail

Whether you’ve been running direct mail campaigns for years or you’re just getting started, here are five things you should expect from your direct mail provider. 1. Lowest possible postage.  Most direct mail houses help you get discounts on your mail, but not...

Get More from Your Print Budget with Retargeting

Feb 11, 2020 | Marketing

You make a significant investment in your print marketing. Yet even with the most targeted campaign, sometimes you don’t get the return on investment you expected. Often, it’s because you need to continue the conversation and stay in front of them until they are ready...

Why Does Channel Selection Matter?

Jan 13, 2020 | Marketing

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with...

3 Ways to Sell More to Existing Customers

Jan 7, 2020 | Direct Mail, Marketing

Think you have to go out and drum up new customers in order to increase your sales?  Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers, too. Here are three simple, but highly effective ways...