Three Data Points That Pack a Punch

Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1. Know Their House, Know Their Needs or Know if They are a “Fit”...

Lifetime Customer Value: The Real Measure of Success

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...

5 Benefits to Having an Up-to-Date Mailing List

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! Before setting your designer loose on a new campaign, take a step back and make sure you’ve covered the fundamentals. 1. Mailing list Is your mailing list current? Are you mailing to the right people? Are...