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Keeping the Customer Experience Seamless

Jul 1, 2019 | Marketing

In today’s world, people want things to be easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless. Yet for many, the process is still fragmented. How can you connect the dots so that your...

The Hottest New Market: Your Own Customers!

Jun 27, 2019 | Marketing

When you think of boosting revenue, chances are you think about acquiring new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over in the first place. Why not keep them or encourage them to...

How to Nurture Leads Until They Are Ready to Buy

Jun 17, 2019 | Direct Mail

It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that the lead is dead. It just might need nurturing. According to Brian Carroll,...

Closing the Customer Perception Gap

Jun 11, 2019 | Direct Mail, Marketing

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...

Speaking to Your Audience in Their Language

May 22, 2019 | Marketing

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials...