Getting to Know Your Audience

Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...

Personalization: Why It Works

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those...