May 15, 2019 | Marketing, Tips & Ideas
Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...
May 8, 2019 | Marketing, Tips & Ideas
Whether it’s a postcard or an email, the success of your marketing effort hangs on the headline. If your audience never gets past the headline, it doesn’t matter how great the offer is. Here are five tips for writing headlines (or subject lines) that engage your...
Apr 22, 2019 | Direct Mail, Marketing
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message over time? It depends on your marketing goals, but in many cases, the latter (called “drip marketing”) can be highly effective. Let’s...
Apr 2, 2019 | Marketing, Tips & Ideas
Offers are used as a way to get customers to walk in the door or order online. However, most companies view all offers the same way, and send the same ones to most people in their database. What they don’t realize is that some of these offers are actually hurting...
