May 10, 2022 | Direct Mail
As inflation and material shortages rage across America, even the post office is raising prices at a faster pace. Traditionally, the USPS has raised rates once per year starting January 1st. As of this year, first-class mail will see a postal increase twice a year....
Mar 21, 2022 | Direct Mail, Marketing
Most of us would agree that marketing is an investment. We spend money and we expect ROI. We’re willing to do some testing to find something new that might work better, but by and large we want to make money or acquire a lead or move someone through the funnel with...
Mar 15, 2022 | Direct Mail, Solutions
If you’re a marketer who uses direct mail, you have probably heard about the paper shortage ad nauseum for the last few months. From all indications, it appears that it will perpetuate through at least Q4. There are still some things driving this: Reduced mill...
Nov 3, 2021 | Company News
Kevin Naughton, owner of PrintComm Inc. (Flint, Michigan), shares why his company, a direct mail printer, has become an innovation leader in that space. Topics discussed include the company’s efforts to focus production, the benefits of automation, the continued...
