3 Ways Maps Can Boost Your Direct Mail Performance

Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...

Triggered Direct Mail. How Can It Benefit You?

The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers to leverage their point of sale data, ecommerce data or CRM data to send audience of one messaging. There are many valid...

Using Data to Build Customer Relationships

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...

Are Your Customers Coming or Going?

When developing a direct mail campaign, do you take into consideration whether your goal is customer acquisition or customer retention? You should. The two groups are quite different and should be marketed to differently. Customer Acquisition Acquisition mailings are...