Jun 10, 2021 | Direct Mail
1. Millennials Trust Direct Mail Millennials are perceived to not trust direct mail because they grew up in the age of the internet. In reality, that could not be more wrong. About twice as many millennials actually prefer paper coupons as ones that don’t. In 2021,...
Jun 3, 2021 | Direct Mail
Maps are one of the easiest, most effective ways to let potential customers know where your store is located at a glance. Now that consumers are starting to visit stores in person again, they are even more likely to shop close to where they live. Smaller, local...
May 27, 2021 | Direct Mail
The idea of triggered messaging is gaining momentum across all channels. In large part it’s driven by the increasing ability of savvy B2C marketers to leverage their point of sale data, ecommerce data or CRM data to send audience of one messaging. There are many valid...
May 24, 2021 | Direct Mail, Marketing
As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...
