Apr 28, 2021 | Direct Mail
The simple answer to this question is “yes.” For those of you who utilize RFM (recency, frequency, monetary) analysis or some derivative to decide which customers or prospects get what messaging when, you probably want to take a look at some tactics to upgrade the...
Mar 22, 2021 | Direct Mail
There have been issues at USPS that have created some well-publicized delays over the last few months. COVID-related absences and quarantines that are affecting all organizations, including the postal system, is one cause. The shift to ecommerce, brought about by...
Mar 12, 2021 | Direct Mail
When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...
Mar 12, 2021 | Company News
Vision, innovation, customer focus, and technology investment are the hallmarks of the top performers on the Printing Impressions 350. Fast Track companies are those with significantly higher rates of year-over-year revenue growth. PrintComm is the 5th fastest growing...
