Data Management Services

that increase direct mail effectiveness and reach

100% 100%
88% 88%
67% 67%
23% 23%
10% 10%

Could your mailings benefit from segmentation or enhanced relevance?

Are you mailings highly variable and you need to work with someone who can execute sophisticated mailings on a high level?

Would you like someone to look at your data and help you figure out how to use it do more effective mailings?

Good data is the foundation of any successful direct mail campaign. Data quality and the way the data is employed can make or break a campaign, which is why PrintComm provides a wide range of direct mail database services. Our customers tells us that we understand data and variable mailings better than any other print firm they work with. We possess the knowledge and expertise you need to improve your reach, sales and return on marketing investment (ROMI).

Data Quality Services

Keeping your data clean and up to date is one of the easiest ways to improve your direct mail ROI. On a basic level, PrintComm, like other database marketing companies, can remove duplicates. This is something that should be done on virtually all mailings. That will reduce your piece count and save money on print and postage. Additionally, when people receive duplicates in the mail, they make value judgements on your company that aren’t positive.

Effective Direct mail database management encompasses some other, high value activities. First of all, to qualify for the lowest postal rates, databases must be run through the USPS National Change of Address (NCOA) database. PrintComm always feeds the corrected address file back to our clients as well as the bad address file. The corrected address file should be used to update the data on recipients. At some point, consumers fall out of the NCOA database. If your database isn’t continually refreshed, you will lose track of some of your customers.

There are advanced hygiene tactics and data quality services that can be employed to try to clean up some of the bad addresses. PrintComm can help with all of this and more. This is a big deal. We have been asked to inspect databases for some of our new customers. We have seen some of these databases come back with bad address counts as high as 15%. Some mailers address this by slapping “or current resident” in the mailing address area. This practice ensures deliverability to somebody, not necessarily your customer. The bottom line, let us help you improve your data so your money is spent wisely and you don’t lose track of your customers.