Focusing on customer retention can drastically change a business’ bottom line.
Keeping customers coming back to your stores frequently can make a large difference in revenue and the customer’s lifetime value. Our team understands how to execute loyalty programs that are customized to your industry to maximize customer retention and actually increase their lifetime value by increasing your profit margin on their purchases.
No matter what goals you have for customer retention or what program you currently have in place, we are confident that we can help you achieve the results you want.
Increasing Your Franchisees’, Dealers’ or Agents’ Customer Retention Rates By 5% Could Increase Profits By 25%-95%*
Your most profitable and valuable relationships are the people who already buy from you. You can capitalize on these existing relationships by cross-selling and upselling relevant products or services. By encouraging existing customers to purchase more from you, you are able to deepen the relationship and their loyalty. Research shows customers that buy multiple product lines are retained at a higher percentage which leads to an increase in customer lifetime value.
Another way to improve customer retention is by reducing churn. This requires systematic approaches to reach out to your customers who appear to be ready to purchase and may be at risk, before they go to a competitor. Loyalty programs and/or tailored offers encourage customers to maintain their relationship with you based on discounts, rewards, and deals. You can reduce your churn rate and improve your bottom line via timely, triggered direct mail.
PrintComm can help you mine your transactional data and implement effective customer retention campaigns that are able to increase your overall ROI from your existing customers.
Direct mail is a powerful channel for customer retention marketing campaigns.
We recommend checking out how we can help with all of your direct mail efforts by reviewing our
3040 S. Dye Road
Flint, Michigan 48507