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Now Is the Best Time to Invest in Marketing

Jul 14, 2020 | Marketing

It’s likely that you’ve heard it said that now is a good time to be marketing. Whether it’s direct mail, email, or mobile, here are three reasons why now is a particularly good time to be more proactive about your marketing strategies.   1. Many high value...

Multichannel Marketing That Makes a Deeper, Richer Connection

Jun 23, 2020 | Direct Mail

Want to make your larger business seem local? A best-in-class example of how to do this comes from MB Financial, a financial institution serving the Chicago marketplace. It’s a formula that any multi-location company can follow to make its mailings more personalized...

Finding the Perfect Balance

Jun 15, 2020 | Marketing

Did you know that consumers are at least one-third more likely to make a purchase if the marketing communication is personalized? According to Adobe’s 2019 Brand Content Survey, 51% of consumers are more likely to make a purchase and 34% of consumers are more likely...

Are You Matching the Right Offer to the Right Audience?

Jun 9, 2020 | Marketing

Offers can be critical to getting people to respond to your marketing, and not every offer will motivate every buyer. The two have to be properly matched. Do you put as much thought into the offer as you do into your list, your creative, and your message? Does that...

Stronger Together

May 25, 2020 | Direct Mail, Marketing

You know those movies in which two competing heroes suddenly realize they can do more when they work together? They join forces and save the world in record time. That’s print and digital marketing—stronger, better, and more effective together than working alone. Why...