Apr 14, 2020 | Direct Mail, Marketing
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected so...
Mar 5, 2020 | Direct Mail, Marketing
If you want to convince a hungry family to buy pizza instead of burgers, price and opportunity might be sufficient motivators to get them to switch. But if you sell higher end or more complex products, it often takes a different approach. Let’s say you are pediatric...
