Win Back Your Lapsed Customers

Let’s say you have a customer who purchases specific items every 6 weeks on average from you or at least finds their way to your website or store in that time. It’s been 8 weeks with no purchase. Do you know that they’ve lapsed? How do you bring them back? The first...

Why Direct Mail Speaks to Boomers

Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...

Can Direct Mail Increase Brand Awareness?

For decades, brand awareness has been the subject of research and study. Is branding a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? Experienced marketers know brand awareness does matter....

Short and Sweet – Direct Mail Copy That Captures Attention

What’s one of the keys to creating great direct mail copy? Keeping it short and to the point! Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the...