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Speaking to Your Audience in Their Language

May 22, 2019 | Marketing

Whether you are writing copy for a postcard or an email, the language you use matters.  Just like products and images, the wording you use should be matched to the different demographics of your target audience(s). Let’s look at three examples: #1: Millennials...

Getting to Know Your Audience

May 15, 2019 | Marketing, Tips & Ideas

Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...