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5 Tips for Successful Database Marketing

Feb 12, 2021 | Marketing

Five elements commonly underpin the marketing strategies of great direct marketers. How many of these strategies are you using? 1. Centralized Database Top marketers have centralized databases that integrate the data stored throughout their organizations. This...

5 Strategies to Achieve High Quality Data

Sep 29, 2020 | Marketing

Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? 1. Review your current data. The first thing you need to do is review the...