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Personalization: Why It Works

Apr 15, 2019 | Marketing

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those...

Informed Delivery: A New Tool for Marketers

Mar 7, 2019 | Direct Mail, Marketing

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...