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5 Steps to Customer Loyalty

Mar 11, 2019 | Marketing, Tips & Ideas

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...

Informed Delivery: A New Tool for Marketers

Mar 7, 2019 | Direct Mail, Marketing

Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...

Re-energize Your Mail with These Ideas

Jan 29, 2019 | Tips & Ideas

Is your target audience tuning out your mailings because you’re sending the same campaign over and over?  Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...

Companies Place More Emphasis on Marketing in 2019

Jan 18, 2019 | Marketing

Every year, Target Marketingsurveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing Budget Survey” found that a whopping 10x more marketing budgets are increasing for 2019 than decreasing.  Here’s how the data on...