Mar 11, 2019 | Marketing, Tips & Ideas
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...
Mar 7, 2019 | Direct Mail, Marketing
Do you take advantage of the United States Postal Service’s Informed Delivery service? If not, what are you waiting for? What is Informed Delivery? Informed Delivery is a free service offered by the USPS. Consumers sign up, and every morning they receive an email with...
Jan 29, 2019 | Tips & Ideas
Is your target audience tuning out your mailings because you’re sending the same campaign over and over? Maybe it’s time to mix things up. Here are five ideas to get people responding to your direct mailings again. 1. Change your offer. Your offers can get stale...