target audience Archives

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

Nov 25, 2025 | Direct Mail

Direct mail continues to outperform many digital channels — but only when it’s relevant. Today’s consumers will pay attention and respond to touches that address their needs, timing, and behaviors. If your mail doesn’t feel personal, it feels like noise. The message...

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Nov 17, 2025 | Direct Mail, Marketing

As direct mail costs rise, one truth is clearer than ever:Your results are only as strong as your data. A compelling offer and well-designed mail piece don’t matter if they reach the wrong person. Yet many marketers still struggle with outdated lists, bad addresses,...

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

Nov 10, 2025 | Direct Mail

Direct mail has long been one of the most powerful channels for reaching qualified prospects and converting them into customers. But as we enter a new phase in the marketing landscape, one thing is increasingly clear: the economics of direct mail are shifting, and...

Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns

Nov 3, 2025 | Direct Mail

Direct mail is at its most powerful when you put the right offer in the hands of the right people. For acquisition campaigns, that comes down to targeting strategy — how you decide who to mail. Below are five effective targeting approaches brands use to drive...

How to Effectively Identify and Re-Engage Lapsed Customers

Oct 24, 2024 | Tips & Ideas

In the ever-evolving landscape of customer relationships, reigniting interest from lapsed customers is both a challenge and an opportunity. For businesses seeking to turn past buyers into active, loyal customers once again, a well-crafted strategy can make all the...

« Older Entries

Relevance Is the New ROI: Why Personalization Drives Direct Mail Performance

Data Quality, Targeting & List Hygiene: The Foundation of Direct Mail ROI

Rising Direct Mail Costs Are Reshaping Marketing Strategy — Here’s How to Protect ROI

Five Proven Targeting Methods to Power High-Performing Direct Mail Acquisition Campaigns

How to Effectively Identify and Re-Engage Lapsed Customers

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