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How to Segment Your Data for Maximum Results

Jul 21, 2020 | Marketing

The key to direct marketing effectiveness is sending the right offer to the right person at the right time.  Segmentation help you achieve this. It is the process of dividing your customers or potential customers into groups, or segments, based on their...

Three Data Points That Pack a Punch

Aug 27, 2019 | Direct Mail

Only have a person’s name and address? That’s all you need! There are three highly effective approaches to personalization that you can deploy with just two data points. Let’s take a look. 1. Know Their House, Know Their Needs or Know if They are a “Fit”...

Lifetime Customer Value: The Real Measure of Success

Aug 13, 2019 | Marketing

How do you measure the success of your marketing campaigns? Do you measure it by the initial sales? Marketers often run a campaign, then measure how well it worked by how much revenue it generated right away. But the value of a customer comes from more than the...

5 Benefits to Having an Up-to-Date Mailing List

Aug 8, 2019 | Direct Mail

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

Keeping the Customer Experience Seamless

Jul 1, 2019 | Marketing

In today’s world, people want things to be easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless. Yet for many, the process is still fragmented. How can you connect the dots so that your...