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5 Benefits to Having an Up-to-Date Mailing List

Aug 8, 2019 | Direct Mail

Every marketing dollar counts in direct mail campaigns. You don’t want to be printing, folding, and mailing to inaccurate or nonexistent addresses or to people who haven’t lived at an address in years. Investing in your mailing list can pay off big. Here are five...

Keeping the Customer Experience Seamless

Jul 1, 2019 | Marketing

In today’s world, people want things to be easy. Whether it’s shopping, researching products, or hearing about products for the first time, they want everything to be seamless. Yet for many, the process is still fragmented. How can you connect the dots so that your...

Closing the Customer Perception Gap

Jun 11, 2019 | Direct Mail, Marketing

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct mail, email, and online can give insights that make the difference between steering the company in the right direction and missing the...

Getting to Know Your Audience

May 15, 2019 | Marketing, Tips & Ideas

Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. So how do you do it? As with any relationship, it starts by asking...

5 Steps to Customer Loyalty

Mar 11, 2019 | Marketing, Tips & Ideas

What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customers...