Data Science

Turn Data Into One-To-One Marketing That Drives Results

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Upcoming USPS Postage Discounts

Jul 10, 2023 | Direct Mail

If you feel like postage has been increasing often recently, you’re right. USPS has increased rates twice per year in 2022 and 2023, in January and July. However, the post office is trying to ease some of the pain by providing promotional discounts. We like to help...

Why You Should Be Using Customer Segmentation Targeting

Jun 7, 2023 | Marketing

Customer segmentation targeting is a marketing strategy that involves dividing a company’s target audience into different groups or segments based on common characteristics such as demographics, psychographics, or behavior. The purpose of customer segmentation...

How Data Science Is Changing the Direct Mail Game

Jun 7, 2023 | Direct Mail, Marketing

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...

Using Data to Build Customer Relationships

Apr 23, 2023 | Marketing

As marketers, we are surrounded by data. From in-house customer information to third-party data that rounds out customers’ demographic and behavioral profiles, we have more data at our fingertips than ever. According to InvestPro, brands that use data-driven marketing...