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New Year = New Goals for Your Direct Mail Efforts

Jan 29, 2018 | Direct Mail

The new year has begun and just about everyone is in the goal-setting mindset, which is why we wanted to share some advice on how to improve your direct mail results in 2018. Good goal setting acknowledges where you’re at and where you want to go. Then, action steps...

Acquiring New Customers with Direct Mail

Nov 29, 2017 | Tips & Ideas

Does Acquiring New Customers with Direct Mail Make Sense for You? While many companies are open to using direct mail in their multi-channel marketing campaigns, they still have questions. In a recent webinar, Kevin Naughton, President of PrintComm interviewed direct...

You Generated All These Leads – Now What?

Sep 29, 2017 | Solutions

Lead generation tactics vary from business to business. While there are a handful of common sources for generating leads, the biggest question many marketers have is what to do with them. Whether you obtained leads from a recent marketing event (check out our recent...

Create Marketing Copy That Gets Read

Sep 18, 2017 | Marketing

In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. How do you make sure you...

Customer Complaints – Turning Them Into Profits

Sep 1, 2017 | Tips & Ideas

Handling Customer Complaints  Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually deepen them. How is this possible? Studies have shown that companies’ responses...