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9 Direct Mail Statistics to Consider for Your Next Campaign

Mar 12, 2021 | Direct Mail

When it comes to ROI, some channels are more effective than others. Knowing which channels generate the highest response rates and pair well with other channels is the key to creating a multichannel marketing strategy. For example, recipients of a direct mail campaign...

How to Keep Customers Engaged

Mar 9, 2021 | Marketing

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep...

The Power of Marketing Local

Feb 4, 2021 | Marketing

One of the most powerful consumer trends of 2020 has been the move to the suburbs. Consumers are increasingly shopping where they live, whether it’s for safety or convenience. Smaller, local businesses are often perceived as safer choices than crowded big-box stores....

Breaking Out of Marketing Stereotypes

Nov 11, 2020 | Marketing

Do you market to stereotypes? Do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on robust data? Too often, we do the former without realizing it. A great example comes from the self-care industry. According...