4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart targeting strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning...

Rethinking Your Target Audience

How well do you know your target audience? Wait! Don’t answer that. It’s a trick question. If you started to answer, you might have a targeting problem. That’s because the right answer is, “I have more than one!” When developing any print or digital marketing...