Relevant direct mail creates lift for all direct marketing campaign objectives: lead generation, lead nurturing, loyalty/retention and direct sales.* Variable data printing (VDP) technology enables you to achieve relevance in direct mail. PrintComm is one of the leading variable data printing companies in the US with a high degree of competence in data, direct marketing, USPS regulations, document engineering, and variable data printing services.
The benefits of variable data printing
In the past, marketers had printers produce static, high quality pieces on offset presses, in large quantities. The pieces were typically addressed at a mailing company or printer using inkjet addressing equipment. Thousands or millions of the same piece were printed and mailed with the same broad message and offers. This was economical but response rates and ROI weren’t as high as they could be because the pieces weren’t personalized. Digital print and accompanying software technology changed that reality. Relevant direct mail is achieved by employed by employing 1:1 principles and variable data printing. Every piece that rolls off the press can be unique for the individual recipient. In today’s world, variable data printing companies can produce one-off pieces that target the message to the individual, without sacrificing the quality of traditional offset printing. Savvy marketers realize that making messages, offers, images and timing relevant to the individual, based on demographic or psychographic characteristics, will create a higher response rate and ROI. To see an example of how we do it, you can review the variable data printing example toward the top of this page.
How variable data printing really works
PrintComm possesses extraordinary expertise in the area of Variable Data Print. Our high competence in data, coupled with software tools and a talented team of programmers and designers, enable us to provide superior value to those who can benefit from this technology.
- Variable Document Engineering
- National Change of Address (NCOA) Service/Presort
- Freight Analysis: Consolidation/Postal Logistics
- Data Entry/Capture
- Automation for Triggered Mailings
- Merge/Purge Capabilities
- Address Standardization
- Creating Landing Pages/PURLs
- Lists: Management/Cleaning
- Project Execution
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