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How Data Science Is Changing the Direct Mail Game

Jun 7, 2023 | Direct Mail, Marketing

Data science has had a significant impact on the effectiveness of direct mail marketing campaigns in recent years. In the past, direct mail campaigns were often based on limited information about the target audience, and the messages and offers in the mail pieces were...

Why Direct Mail Speaks to Boomers

Jul 26, 2021 | Direct Mail

Are you aware there are nearly 74 million baby boomers living in the United States? They account for 71% of our nation’s wealth, and account for more than half of pre-pandemic consumer spending. They account for 51% of entertainment spending and 57% of big ticket...

Top Trends in the New Movers Market

Feb 9, 2021 | Marketing

When people move into a new area, they have many needs and will be establishing new shopping behaviors and relationships. They shop in new stores. They eat at new restaurants. They need lawn and home security services, groceries, pet products, and home furnishings. No...